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More - /moh-reh/

Our Story

More Beachwear was founded in 2015 by designers Diana Baketić and Matea Draganić.

After several years of experience in the swimwear industry as a designer for leading global companies, Diana returned to Croatia and met the young creative Matea.

Summers spent on the island of Hvar, surrounded by the sea, light, and a slower rhythm of life, sparked the idea for a swimwear brand - and More was born.

Since the first collection launched in 2016, the brand has grown while staying true to its core philosophy of premium materials, thoughtful craftsmanship and a touch of Mediterranean playfulness.

More opened its first flagship store on Hvar in 2016, followed by the Rovinj Concept Store in 2019, continuing the brand’s journey along the Adriatic.

Swimwear with an Adriatic Soul

More /moh-reh/ is the Croatian word for the sea - and the name captures everything we stand for...

Refined swimwear shaped by the rhythm of the sea.

Our Design Philosophy

Our collections are infused with the elegance of Mediterranean minimalism, expressed through refined, seasonless silhouettes.

Clean and considered, each piece is designed to be mixed, matched, and worn over years. Designed woman to woman, with a thoughtful approach to fit and real bodies.

Materials & Craftsmanship

Our craftsmanship celebrates simplicity, longevity and the quiet elegance of well-made things.

At More, every piece begins with a commitment to exceptional quality.

Our swimwear is crafted in small batches in Croatia, where our seamstresses bring each design to life with meticulous attention to detail. This slow, hands-on approach ensures expert construction, refined finishes and silhouettes that maintain their shape, season after season.