Often defined by its light, Hvar is one of the sunniest places on the Adriatic - where days stretch endlessly and evenings arrive in soft, golden tones
There is a certain ease to Hvar - found in the rhythm of sun and sea, in quiet mornings and long, lingering afternoons. Stone streets and historic facades meet crystal-clear water, while just beyond the harbour, the Pakleni Islands offer a more secluded rhythm - scattered, wild, and untouched.


It's here that More Beachwear was born - shaped by salt on the skin, by the clarity of the sea, and by a way of living that feels both effortless and intentional. Set between stillness and energy, the island reveals itself slowly. A swim before noon, something simple by the water, the gentle transition into evening as the harbour glows and the day softens.
This is where it began - and where we continue to return.

How to Start the Day
Start your morning in Hvar Town, walking through the shaded stone streets before it gets too hot. The town is quietest in these early hours - the light still low, the air still cool from the sea.
Your first stop. Well-made coffee and treats in a laid-back setting - one of the only specialty spots on the island.
Kava 37
A local favourite for a morning espresso. Unpretentious and perfectly placed for a quiet start.

More Beachwear - Flagship Store
After coffee, stop by our store on the main square. Browse the collection, and arrange a boat rental for the day through our team.
"A swim before noon, something simple by the water, the gentle transition into evening as the harbour glows and the day softens."
A Day at the Sea
Hvar's coastline is where the island is at its most honest - clear water, white stone, pine shade. Whether you stay close to town or take a boat to the outer islands, the sea defines the day.

Our Favourite Beaches
Dubovica Beach
One of the most beautiful beaches on the island - and the home beach of More Beachwear. This is where it all began. A curved pebble bay backed by a centuries-old stone house, framed by clear, turquoise water.
Mekićevica
A laid-back, peaceful bay with crystal-clear water and a family-owned restaurant serving delicious, simple food. Try the seafood pasta and the roasted peach dessert - both unforgettable.

By Boat - The Pakleni Islands
Rent a boat and spend the day exploring the archipelago just off Hvar Town. Our favourite stops include Jerolim Island, Mlini Beach, and Perna - each offering a different pace, from wild and quiet to sociable and easy.
Konoba Dionis
End the boat day here. A rustic, open-air restaurant on the Pakleni Islands - simple grilled fish, local wine, and the kind of meal you think about long after you leave.
SUNSET DRINKS
Falko Beach Bar
Our forever favourite spot for sunsets. Positioned perfectly on the water, it's ideal for a cocktail as the sky turns gold - and just as good for a relaxed dinner that follows.


Where To Dine
Maestro
A family-run restaurant where the fish is caught in the morning and served that same evening. Simple, fresh, and exceptional.
Yumo Bistro
A new must-visit spot in town. Authentic, fresh, and full of Mediterranean character.
Konoba Stori Komin
Set in the abandoned village of Malo Grablje, in the heart of the island. Known for its stunning views and an exceptional, rustic experience of local cuisine. Worth the journey.

Evening Drinks
Teraca Bar
A hidden gem in Hvar Town, offering a quiet, relaxed atmosphere away from the party scene. Set on a terrace above St. Stephen's Square, with views of the Fortress and the main square below.
Backlane
A perfect balance of classic and contemporary cocktails, set in a charming street just next to the harbour. The kind of place you end up staying longer than planned.

Where To Stay
Hotel Park
A charming, family-run heritage boutique hotel in the heart of Hvar Town. Known for its central location, intimate atmosphere, and comfortable rooms with thoughtful modern touches.
Hotel Park Elizabeth
A heritage luxury hotel on the main square - elegant, refined, and home to our seasonal pop-up store. The best of Hvar Town, steps from everything.
Little Green Bay
A secluded boutique stay in Uvala Lozna - peaceful, refined, and a chic escape from Hvar Town for those who want the island at its quietest.
Our collections are designed here - shaped by this light, this water, this way of living. Explore pieces made for days exactly like these.

















